Our Taylor Farms team (including our new and beloved Earthbound Farm members) recently attended the 4th annual Organic Produce Summit, a food show exclusive to all things organic. As a founding sponsor of this summit, we hosted retailer tours at our processing facility, participated in one of the breakout session educational panels, and joined other produce companies showcasing their latest organic offerings. Buyers and suppliers had the opportunity to visit Taylor Farms’ processing facility for a sneak peek of how your favorite organic products are created. We hosted two groups who were able to ask our team questions regarding organics and our products, along with an exclusive tour of our retail facility in Salinas, followed by a lunch featuring our Organic Mediterranean Chopped Salad Kit.
This was the first time the Taylor Farms and Earthbound Farm brands have been showcased as one organization since the acquisition in April, bringing Earthbound Farm back to their roots as a family owned company in the Salinas Valley.
Our very own Micah Shea, Vice President of Sales sat on The Future of Organic Meals at Retail and shared many insights with the crowd.
“When it comes to product planning, our inspiration definitely comes from white tablecloth locations, but we also glean a lot of information from consumer feedback and research we conduct directly,” Micah said. “Even looking at a resource like recipes that are proliferating on Instagram is amazing. We are taking what we are hearing and supplying a product in the same vein or giving them the ingredients they need to create those meals themselves and add their own creativity to the meal.”
We look forward to another great OPS in 2020!