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Archive: Jan 2018

  1. #NotJustGuac Giveaway

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    On a day that is dedicated to all-day snacking, why limit your avocado intake to just guacamole? We’ve partnered with Mission Avocados for a #NotJustGuac giveaway and to bring you a series of creative dishes to help you kick off game day with a menu packed with tasty avocados and greens!

    Enter this week for your chance to win the ultimate Prize Pack — 1 case of Mission Avocados, a variety of Taylor Farms Chopped Salad Kits, and a $100 gift card. {3 Lucky winners will be selected}

    Here’s how to enter:
    – Follow @missionavocados and @yourtaylorfarms
    – Tag 3 or more friends in our #NotJustGuac giveaway announcement post
    – For extra entries, share your #NotJustGuac recipes with us on Instagram!

    Giveaway closes January 31 at 12:00 PM PST, and the three winners will be announced on February 1.

     

    Need some game day appetizer inspiration? Check out these recipes that are guaranteed to score with your party guests:

    Vegan BBQ Lettuce Cups with Avocado Aioli

     

    Ahi Tuna Boats with Butternut Squash & Avocado Salsa

     

    Healthy Slow Cooker Chicken Tortilla Soup with Avocado + Southwest Chopped Salad

     

    These tasty snacks will have your friends cheering for more! Can’t wait to see your #NotJustGuac creations.

     

  2. Bruce Taylor: “You can learn from every industry.”

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    Taylor Farms CEO Bruce Taylor was featured in a recent SmartBrief article – he discussed what keeps him up at night, how he works to foster innovation within the company, and the advice he has for aspiring leaders and entrepreneurs. Read the full article by Elliot Begoun here:

    Taylor Farms and the expectation of innovation

    They are ubiquitous today, those bag-salad kits you find in the produce section of most grocery stores. But they are a recent innovation, one that truly disrupted a category. Since 1995, Taylor Farms has been doing just that: disrupting the produce department with bagged salads, salad kits,fresh-cut vegetables and other healthy foods.

    Bruce Taylor serves as chairman and CEO of Taylor Farms, headquartered in America’s lettuce bowl, Salinas, Calif. Taylor Farms has 14 facilities in North America. I had the opportunity to talk with Taylor about human capital, innovation, leadership and entrepreneurialism. I found his answers both insightful and profound. I hope you enjoy the interview.

    What keeps you up at night?

    “Trying to figure out how to generate the human capital to keep growing at a fairly rapid rate. We have a very complicated business, and it has been difficult to find transferable industries where we can just re-pot someone. So, we tend to be homegrown leaders.

    “When you’re growing at 10%, 12% a year off a large base, you need a lot of new leaders, and that’s the challenge we’re finding right now. The people we have are great people and we’re particular in terms of who we bring on. So, in a way, it’s a problem that we’ve created ourselves.”

    What are some of the steps that you’ve taken to try to address it or overcome it?

    “As an industry effort, the Produce Marketing Association has a center for growing industry talent. They’re going out to colleges around the country, getting people interested in the produce business. The message really for those college graduates is what used to be the produce business is now the food business. It’s a very sophisticated, high-tech business.

    “People, as they become exposed to our business, suddenly get very interested. People love the thought of growing and producing food for fellow Americans. They understand the challenges and the opportunities from a career perspective. What we try to do is spread our story so people understand that, at Taylor Farms, there are software jobs, there are engineering jobs, there are marketing jobs, there are social media jobs.”

    Who do you think with?

    “I tend to be very curious, and so I’m always asking people questions, always trying to understand how people do things, how businesses do things. It doesn’t need to be in our industry, it can be in the computer industry or the car industry or whatever else. You can learn from every industry.

    “Every day, I try to discover something new that I can then use in our business. I’ve got a board of directors who I think are great financially and strategically. I really enjoy the strategy part of it. I set a clear vision for what we’re trying to do, what products we produce, who our customers are, who we want our partners to be and drive the business that way. Hopefully, people feel that if they think we’re headed in the wrong direction they’ve got permission to say, ‘Wait a minute, this isn’t working.’”

    How do you foster innovation?

    “I create an expectation of innovation. In other words, I expect that everyone in our organization is thinking about that every day, even down to the accounts-payable person. What I keep telling them is if you’re doing the same thing next year that you’re doing today, we probably just fell behind. Innovation really is the lifeblood of our success.

    “We celebrate successes, obviously, and have permission to fail. You don’t get beat up for failure because obviously, that will discourage innovation.

    “We don’t have a department of innovation, if you will. Yes, we’ve got a deli engineering group and a retail engineering group, but they’re only one part of the solution. There are amazing opportunities for innovation throughout our organization and throughout our partner base with products and processes to improve what we do every day. People are really tuned into that. All I really ask is that, when you fail, and you will fail occasionally, you learn from it and communicate that learning to everybody else.”

    What have you learned about connecting with and motivating people?

    “From a leadership perspective, it’s finding what people are passionate about. Because, as you know, when you work on something you love, you don’t feel like you’re working. If we can get 20,000 people doing what they love, then we’re going to be successful.”

    What advice would you give aspiring leaders and entrepreneurs?

    “The food business as a career is a terrific opportunity for people, and particularly the fresh-food industry. Because you’ve got just a groundswell movement towards healthier fresh food. You’ve got a groundswell towards convenience. People don’t want to spend as much time in the kitchen. We’re really at the confluence of those two major mega-trends. The business opportunity then creates the personal opportunity for growth. It’s just a wonderful place to be. I think that people are going to jump on board.

    “I remember Sheryl Sandburg talked at one of our kids’ graduations back east, and she said that if you’re trying to get a position on a rocket ship, don’t argue about what seat you’re going to get, just take a seat, take a seat and you’ll find the right spot.

    He ended by adding, “If it’s right for you, you chase it until you catch it. If it’s not right for you, figure out what is right for you and go chase that.”

     

  3. You clicked. You liked. You shared.

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    Now that the New Year is settling in, we’ve taken a breath and found the time to look back at 2017 — between groundbreaking innovations, the first of its kind clean energy system, and philanthropic projects, Team Taylor was busy! Our goal each year is to make a lasting positive impact on our communities, and we’re inspired to grow these initiatives in the months ahead.

    We are delighted to introduce Taylor Farms’ most proud moments of 2017:

    We anticipate 2018 being another exciting year full of milestones. We’re glad to be your choice for salads and healthy fresh foods, and we can’t wait to see what the new year will bring! Share with us your favorite Taylor Farms memories by tagging #GoToGreens on Instagram or Twitter.

  4. Make 2018 Your Healthiest Year Yet

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    It’s the second Monday of the New Year and we’re here to keep your healthy eating aspirations in tact.

    Kick start your mornings with this delicious Green Berry Smoothie, full of antioxidants. For this recipe, blogger Joy Green uses a large serving of Taylor Farms Organic Wellness Blend. It’s washed and ready to use, and it is high in Vitamins K, C, and A, and a good source of calcium and magnesium. (Kid approved, too, if you couldn’t tell!)

    “I use Taylor Farms Organic Wellness Blend in a lot of my smoothie recipes because it compliments the berry elements like a dream,” says Joy. Full recipe below.

    Keep that healthy eating going for the whole family for lunch with Taylor Farms’ ample options of Single Serve Salad Bowls and Chopped Salad Kits!

    “I cannot get enough of the Kale Chopped Salad Kit right now!” says Joy. “We can make it in under 3 minutes and it’s packed with yummy kale, shaved Brussels sprouts (my favorite part), and radicchio with Asiago cheese. Top it with the herb crouton crumble included and finish off with lemon vinaigrette. It’s heavenly.”

    Make sure to follow the Taylor Farms feed on Instagram to see the latest tasty uses for your #GoToGreens. And just like Joy says, “No matter the time of year, it is never too late to make simple changes for a healthier life!”

    Happy New Year!

    Antioxidant Green Berry Smoothie

    Ingredients:

    • 1 cup Taylor Farms Wellness Blend
    • 1 cup mixed blueberries and raspberries
    • ½ cup frozen strawberries
    • ½ cup fresh orange juice
    • ½ cup greek yogurt
    • ½ cup milk
    • 6 -10 ice cubes

    Directions: Wash and put all ingredients in blender. Blend on high for 35-60 seconds or until smooth.

  5. New Year, New Sweepstakes: We Want to be Your #GoToGreens in 2018!

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    Taylor Farms wants to be your #GoToGreens for 2018, which is why we’ve partnered with Farm Star Living for this New Year’s Chopped Salad Kit Sweepstakes! Make 2018 your healthiest year yet by entering NOW.

    One (1) Grand Prize winner will receive a one-year supply of Taylor Farms Chopped Salad Kits, a one-year subscription to Aaptiv, a personal training app, and a $300 grocery gift card. One (1) Runner Up will get a one-year supply of Chopped Salad Kits, a one-year subscription to Aaptiv, and a $100 grocery gift card.

    The sweepstakes is open now and will run through January 31, 2018. The winners will be announced on both the Farm Star Living and Taylor Farms Facebook pages in early February.

    Once you’ve entered, increase your chance of winning by following the prompts and…

    • entering the sweepstakes daily
    • following Taylor Farms on each social media platform
    • watching our selected videos on YouTube
    • answering a survey question
    • sharing pre-programed tweets and posts

    Don’t forget to share your best chopped salad creations on Instagram with the hashtag #GoToGreens. We’ll share our favorite tagged posts in our monthly newsletter! And always stay tuned for fun pop-up giveaways!